11 April, from 9:30 am - Auditorium Paganini
12-13 April - Parma Exhibition Centre

Discover more Practical info

What is Origo

A European and international event for the promotion of quality agro-food products worldwide.

The Italian Government and the Emilia Romagna Region intend to promote, in partnership with the European Commission, Parma Industrialists’ Association and the Parma Exhibition Centre, the first event dedicated to the global challenges and opportunities involved in the system of geographical indications (GIs) of the European Union.

The event was created from the need to raise a new and stronger awareness of the strategic value of our quality products both within the European context and in the international markets.

We face many global challenges that need to be addressed properly by all producers and EU experts in order to combine efforts and create new ways to promote cultural and economic relations.

Multi-Stakeholder vision, territorial identity, future of the CAP post 2020, global communication, local and global B2B market, international protection of Gls, sustainable agro-food system.

Read the Origo Invitation letter written by Phil Hogan, Member of the European Commission, Agriculture and Rural Development.


Where and When

Auditorium Paganini (11 April) / Parma Exhibition Centre (12-13 April).
How to get there


11 Apr / EU International Conference
12-13 Apr / ORIGO Business Lounge at Cibus Connect 2017

Organised by

Italian Institutions
& Parma Trade
Fair Centre


European Networks & GLS, Producers/Groups of Producers, Policymakers, Experts, Academics, Researchers, Regulatory and Government Officials, Public Authorities and International Organisations


April 11 April 12-13

EU International Conference

Auditorium Paganini

Session 1

The role of GIs in European Policy

This session will be focused on the EU policy with a discussion about the present and future of GIs in Europe.

It's worth remembering that GIs are not only included in the Agricultural Policy, both first and second pillar of the CAP, but also in the Environmental (Agri-environemental) and Trade Policies.

What's more, also consumers are extremely interested in food quality and food diversity!

Session 2

GIs: are they a model of sustainability? Experiences and open issues

The objective of this second session is to show how GI products are sustainable and can become even more so thanks to specific actions and policies.

Session 2 will also highlight the need to achieve sustainability not only at an environmental but also at an economic and social level, while showing how these products can represent a key solution in many regions. Today, the issues of social sustainability, employment and resilience of the local agri-food system are critical and will become even more so in the near future and in the post-2020 CAP.

Case studies will be presented.

Session 3

GIs around the world: the European model is becoming global?

It is very important, also in order to promote the acceptance of GIs in trade negotiations, to stress the fact that the European model is becoming a model of reference for many countries, such as Japan, the African, South American and Asian countries and, to some extent, the USA.

Speakers from outside Europe will take centre stage in this session.

Some speeches will discuss how we can improve, on a bilateral and/or multilateral basis, the good globalization of the present GI model.

Why Italy & Parma?

Emilia-Romagna is the first European Region
with 44 PDOs and PGIs in its territory.

Parma is the Food Valley of PDOs and PGIs and home to some of the most important PDOs and PGIs in the world.

Parma was named UNESCO Creative City of Gastronomy in 2015, an important recognition for the development of the cultural dimension in the world of food.

Tradition, research, innovation, food culture, agriculture and sustainable agricultural food production: a permanent synthesis of the work of Parma and the Emilia-Romagna Region in the European Union and in the world.


Registrations are closed

Event Location

Auditorium Paganini (11 April)
Parma Exhibition Centre (12-13 April)

How to get there

Tourist Info

Please visit the official tourist information website of the Municipality of Parma.

Visit website


For your travel and hospitality needs in Parma please contact Planetario Viaggi that will assist with any information and reservation you might require.


+39 0432 246901
Contact Person: Flavia D'Angelo