Origo 2018 was held in Parma, Italy, on the 8th of May, with the participation of European Commissioner Phil Hogan and at the presence of international authorities, consortia, experts and academics.

Read below the speech and interview of Commissioner Hogan at Origo 2018.

Speech of Phil Hogan Phil Hogan’s Interview

What is Origo

A European and international event for the promotion of quality agro-food products worldwide.

The Italian Government and the Emilia Romagna Region intend to promote, in partnership with the European Commission, Parma Industrialists’ Association and the Parma Exhibition Centre, the first event dedicated to the global challenges and opportunities involved in the system of geographical indications (GIs) of the European Union.

The event was created from the need to raise a new and stronger awareness of the strategic value of our quality products both within the European context and in the international markets.

We face many global challenges that need to be addressed properly by all producers and EU experts in order to combine efforts and create new ways to promote cultural and economic relations.

Multi-Stakeholder vision, territorial identity, future of the CAP post 2020, global communication, local and global B2B market, international protection of Gls, sustainable agro-food system.


Where and When

Palazzo Soragna, Parma
8 May 2018
How to get there


9.15 am - 2 pm - Forum
2 pm - Light lunch

Organised by

Italian Institutions
& Parma Trade
Fair Centre


European Networks & GLS, Producers/Groups of Producers, Policymakers, Experts, Academics, Researchers, Regulatory and Government Officials, Public Authorities and International Organisations


8 May 2018

EU International Conference

Palazzo Soragna, Parma

Session 1

GIs and trade agreements: can we move from bilateral agreements to a broader multilateral scheme?

In this section, a comparison of different approaches followed in various bilateral international agreements (e.g. EU-China, CETA, EU/Japan, etc.) to mutually protect GIs will be presented and discussed with the aim of evaluating their positive effects and limitations and to discuss if and how a general path can be identified in order to move towardsa generalized and shared approach.

Session 2

GIs and sustainability: challenges and opportunities

The issue of sustainability of the agri-food production is one of the most important, today and for the next future, and it has relevant implications both in the developed and in the developing countries.

However, there is increasing evidence that GIs may represent a very effective tool to achieve many of the Sustainable development goals.

Session 3

Joining tradition and innovation: challenge, need or opportunity?

The issue of innovation is crucial for the agri-food sector: new needs and new opportunities are a challenge for the future of GIs.

What kind of innovation is needed and/or useful for GIs in order to strengthen time, tradition, sustainability and competitiveness all at the same? This session will provide the opportunity for a multi-stakeholder discussion on this topic.

Why Italy & Parma?

Emilia-Romagna is the first European Region
with 44 PDOs and PGIs in its territory.

Parma is the Food Valley of PDOs and PGIs and home to some of the most important PDOs and PGIs in the world.

Parma was named UNESCO Creative City of Gastronomy in 2015, an important recognition for the development of the cultural dimension in the world of food.

Tradition, research, innovation, food culture, agriculture and sustainable agricultural food production: a permanent synthesis of the work of Parma and the Emilia-Romagna Region in the European Union and in the world.


Registrations are closed

Event Location

Palazzo Soragna, Strada al Ponte Caprazucca 6, Parma, Italy

How to get there

Tourist Info

Please visit the official tourist information website of the Municipality of Parma.

Visit website


For your travel and hospitality needs in Parma please contact Viaggi Senza Frontiere.

Viaggi Senza Frontiere

+39 0521 287500